VIDA @ WMF 2019

What is a better place for a project like VIDA to be presented than at the biggest regional festival of media and communication? That is why some of our team-members are heading to the Weekend Media Festival (Rovinj, Croatia) this week to take part in a panel:

Future of TV advertising going digital, stay tuned. VIDA is coming!

United Media will present their latest innovation – addressable advertising. One of the most important trends in the world arrives to our region, powered by the most advanced ad- tech platform. The power of digital advertising and targeting will be achievable on the linear TV, not only on the big screens but also on other devices used for consumption of the TV content. As viewer behavior constantly changes and evolves on the yearly basis, addressable advertising will completely change the way we advertise on television.

At this panel it will be discussed why addressable advertising is the most important topic among international media and tech giants, what it will bring and how will the United Media’s innovation actually look like in practice.

Join us at Dvorana Slobodni Vikend at 11:15 A.M. this Friday, September 20th.