VIDA is an abbreviation of Video Dynamic Advertising and it is United Media’s latest innovation in the field of addressable advertising, which is the ability to show different ads to different households while they are watching the same program.
Moreover, VIDA is an addressable advertising platform for premium content, directed towards EON premium households. VIDA leverages the scale and quality of linear TV and it combines it with the targeting and measurement of digital. It uses technology, data, and premium inventory to enable advertisers/agencies to reach their target groups regardless of what (which channel / show), when (which part of the day & catch-up / live), where (anywhere in the world, but on the EON STBs / Apps) or how they are watching (sophisticated viewing behavior / multiple devices etc.).
This project was brought to life by an amazing dedication and effort from the people and teams that tirelessly worked on it. It is important to note that all of them are a part of a United Group ecosystem. These are the companies that provided that incredible bunch of people that made VIDA a reality and the parts of the project that they handled:
Also important to add is that our partner on this project was FreeWheel, a Comcast company which is a global leader in providing comprehensive ad platforms for addressable advertising.